🕹️ Assignment: A campaign to celebrate our partnership and to support Make a Wish in their cause.

💡The concept: A campaign that was more then ‘just’ a campaign. It was this moment of granting someones wish and with this supporting an all important cause in Make a Wish. We’ve had the chance to grant Sanders wish and give him the PSV experience of a lifetime. And even after this moment, he became the ambassador that changed the jerseys for the home match, where we changed our logo on the back to Make a Wish for one game.

🎉 My role: Concept and creation. Direction an production of video.